Masafi, the leading producer of pure natural mineral water in the Gulf, was established in 1976 with a paid-up capital of approximately five and half million dollars. As a unique brand that has been holding the market leadership for the past 29 years, Masafi has today become a generic name for mineral and bottled water in the entire Gulf region. It has acquired this status symbol by providing world-class products known for their pure natural freshness.

Masafi aims to strengthen its market leadership by constantly enhancing the excellence of its products through a process of continuous reinvestment and innovative manufacturing and marketing strategies. Masafi has a wide range of products to offer, ranging from a two-litre mineral water bottle to mineral water cups and soft facial tissues.

Masafi's popularity in the region is largely due to its commitment to delivering superior quality products. Masafi's strict adherence to international quality standards has been well rewarded. Masafi was the first recipient of the ISO 9002 certification in the region and awarded the ISO 9001:2000 certification for developing and maintaining a high standard Quality Management System. The company was also awarded the HACCP (Hazard Analysis Critical Control Points) certification.

Masafi Water is unadulterated, untampered and completely natural water. It has been tested and endorsed by all key regulatory and industry authorities. Masafi is a member of International Bottled Water Association (IBWA) and Asia Bottled Water Association (ABWA). Masafi Water is tested and approved by NSF International, U. S. A. Which carries out annual surprise audits on behalf of IBWA.

Masafi is committed to environmental conservation. Its stand on this critical issue is reflected in its eco-friendly PET packaging. PET or Poly Ethylene Terephatalate, is a material that has been used for years to bottle soft drinks and other foods and medical products.

The origin of Masafi Water lies in several rich underground springs of Masafi, a mountainous region in Ras AL Khaimah, one of the seven Emirates that make up the United Arab Emirates. The natural mineral rich water is packaged at a modern bottling and manufacturing facility near the source in Masafi.

As a forward-looking company Masafi has focused its future on innovation and business excellence. The well equipped PET bottling plant, which can produce 34,000 bottles per hour, was the first of its kind to be set up in the region, and reflects Masafi's desire to keep pace with technological advances. Masafi was also the first to introduce mineral and bottled water vending machines in the region.

Throughout its 29-year history, Masafi has invested heavily in projects that benefit the community and also helped sponsor international sporting events held in Dubai including the Dubai Desert Classic golf tournament and the ATP tennis championships. Masafi Water has been consumed by top stars like Tiger Woods, Colin Montgomerie, Boris Becker and Martina Hingis. Masafi has also made a partnership with the international humanitarian and medical relief organization, Medecins Sans Frontieres to help for creating awareness and generating funds for refugees around the world.