Blue Bird... the taste that lingers on the tongue of the satisfied customers was started as a small household business. The company was founded by brothers Gambhirdas Shah and Anantrai Shah way back in 1950's as "United Trading Corporation". The firm then dealt in just the import of food products.

Post-independence, government of India banned the import of food products. The company decided to produce the very products in India itself, to satisfy the growing customer demand thus, evolved the brand "Blue Bird". Even in those early days of lack of resources & technology no compromises were made in the quality. Only the best available ingredients were used for the production and the tradition still follows. "Blue Bird" as a brand has achieved which only a few brands have achieved i.e. the quality compatible to the imported products.

It is surprising to look at the market "bluebird" has captivated without any formal advertising as such. The satisfied customers and the mouth to mouth publicity is the advantage that has made it a brand meant for the masses and the classes. Today it enjoys a monopoly for icing sugar, self-raising flour, castor sugar, demerara sugar, etc.

With an array of over 20 products to choose from "Blue Bird" is constantly mailing innovation in the existing products and successfully launching new products, the latest being "pure veg. jelly crystals" and " Crystal free Ice-cream Powder." Blue Bird understands the value of your money and that's the reason it gives you the best quality products. The Company is looking forward to venture in exports and strives to maintain the quality for which it has always been known.