With almost 38 years of heritage, Rubicon is the No. 1 Exotic Juice brand in Canada and the UK. Our unique range of exotic juice drinks are made using only the finest and authentic ingredients from across the world. Pioneers in anticipating trends way before the market, we introduced exotic flavours such as Mango, Guava, Lychee, Soursop, Passion Fruit and Pomegranate so true to their taste, it's like eating the fruit itself!

Rubicon's journey started in the UK in 1982. Rubicon has had a special meaning ever since a young and ambitious Julius Caesar made a major commitment and against the Senate's orders, decided to cross the river Rubicon between Gaul and Italy. This action was the first step in what eventually led to the creation of his Roman Empire. Like Caesar, our company's founders took a big risk and 'crossed the Rubicon'. By leaving their safe jobs and founding the company, they took a decisive, irrevocable leap of faith. There was no going back^ And we're so glad they didn't!

Our mission is to win the hearts of everyone by creating unique exotic juice drinks of the highest quality, using the finest ingredients and we abide by it every day. This has been the foundation of our growth. From a humble beginning in a household kitchen, Rubicon has expanded its reach globally and is currently available in over 85 territories worldwide. The range is sold in over 1 million retail outlets worldwide with an average of 5 million cartons being sold every month! We are further expanding our presence and entering new markets like Africa, Australia, the Indian Sub-Continent, the Arab world and many more.

Rubicon Juice Drinks are also used as ingredients for interesting cocktail and mock tail recipes in over 20,000 food service outlets including leading bars and restaurants across UK, Europe, North America and the Middle East.

The brand offers a delicious range of still Classic Juices, 100% Juice Blends (No sugar added), Sparkling drinks with real fruit and a No Sugar added blend for Kids for its legions of fans.

Our Classic Juice drink range is perhaps the most unique single fruit drink range available in the market. They provide the true taste, aroma and authentic experience of the exotic fruit itself. Our 100% 'No Sugar Added' range provides the same great experience of our signature flavors without any added sugar, flavor or preservatives. Our Sparkling range is made using real juice in a convenient on the go 330ml can. The Kids range is made with exotic blends, suited for the taste palate of children packed in a convenient 200 ml pack.

We aim to bring flavours of exotic fruits for our consumers that transport them back to lands where the unique flavors come from.