KAARYAH is an unmatched apparel brand for women's western wear offering the 'Best Possible FIT' with its 18 sizes. It offers wardrobe solutions that help discover not just the 'Perfect FIT' but also what flatters different body types. KAARYAH as an idea was Nidhi's brainchild and was born when she figured that something as basic as well fit western wear for Indian women was so hard to find.

As a corporate woman with busy lifestyle, Nidhi understood the importance of well-fit, functional, feminine & fashion-forward work wear. KAARYAH therefore set out to bridge the gap between western wear and the Indian silhouette to ensure that women don't compromise on comfort for fashion and vice-versa.

After 1.5 years of market & product research focused on challenges women faced with the current options available, the brand introduced 18 sizes in September 2013. Along with the size set of 18, KAARYAH also introduced its key "problem-solvers" like 'anti-gape', 'stay-in shirts', 'bust-minimizers', 'variable-length trousers''flexi-waist' to further mitigate clothing related problems faced by women. Based in Gurgaon, KAARYAH defines its core as a technology enabled, consumer data analytics company applied to Fashion.

Aside from being promoted by Mr. Badri Agarwal (ex-President, Airtel) KAARYAH has secured investments from Mr. Ratan Tata, Mr. Mohandas Pai& The Saha Fund.

KAARYAH has been recognized as CNBC Young Turk 2015,featured on Bloomberg TV' Women Mean Business' & 'Rising Star' and NDTV 'Heads Up'. The brand delivered a TedX Talk in November 2015 at IIM Kolkata and is among the youngest online Start-Ups to be awarded "Top Digital Company" &"Award of Excellence" by Women's Economic Forum. Founder Nidhi Agarwal is among 'India's Top 60 Women Entrepreneurs', features in Business World 35 Women Achievers' list&named "Cool Entrepreneur" by Cosmopolitan. KAARYAH is the only online brand to have participated Rajasthan Heritage Week alongside designers like Hemant Trivedi & Ritu Kumar. It is also among the 'Top 8 women led start-ups'to have been part of Start-Up India Conference held in January 2016. KAARYAH was recently featured in CNN International and also made it to Kellogg School of Management global magazine.