International business is all business transactions-private and government-involving two or more countries. Why is a person interested in studying international business? The simplest answer is that international business includes a big and growing part of the world's total business. Today, almost all companies, large or small, are affected by global events and competition, as most companies sell their products to foreign suppliers and/or ensure their safety or compete with goods and services from abroad.

  More companies engaged in some form of international business are involved in exports and imports, rather than any other type of business transaction. Many international business experts believe that exports are a logical process with a natural structure that can be viewed as a way of understanding the target national environment, using the appropriate marketing mix, developing a marketing plan based on the use of the portfolio, implementing a plan, through strategy, and, finally, using control methods, To ensure that strategies are adhered to. This export process is regularly reviewed and evaluated, and the mix is modified to take into account the impact of market changes on competitiveness. This view seems to suggest that many business-related international business theories, which are internationally based and have global ambitions, often depend on the particular requirements of each country.

  Another key issue is the importance of corporate growth and networking and interaction. This view focuses on how companies and organizations interact to gain commercial advantage on the world market. The network can use similar subcontractors or components to share research and development costs or operate within the same government framework. Obviously, when companies develop a trading block with no internal barriers, they are actually creating their own networks. Cooperation in aerospace, automotive manufacturing and engineering is initiated on the basis of domestic market networks for the development of the prospects of a country or group of countries. The internationalization of this network and interactive approach shows the nature of the decision when it comes to understanding how global network players work or interact.

  For example, a key market network is the Middle East. The Middle East countries are rich and diverse markets with rich cultural heritage. This means that despite the coordination process that has been in existence for the past few years, differences remain. Rather than simply doing business, it should be recognized that any type of business is complex because of regulations and the need for these countries to restructure when they enter the global market. It should be remembered that the Middle East countries have low income averages and want their cultural differences to be recognized. Companies that are willing or aware of these facts have a good chance of developing successful marketing strategies to meet their needs. Fortunately, some companies are aware of these important differences and respond adequately to strategic decisions about their penetration into these markets.