One of the most common mistakes that people new to the world of Internet marketing make is not using email mailing lists. I'm not talking about SPAM here, I'm talking about quality email addresses that are interested in YOUR products. Sound too complicated or too expensive ?? Its a actually inexpensive, easy, and can be added right along with the advertising you already have.
So why are these lists so important ? Well, if you have a web site and you aren't capturing their emails, you are just throwing away money! Most of the time your web site visitors accidentally stumble upon your website and aren't very likely to buy your product. We would all like to think everyone would love to buy our product right this second, but the cold hard truth is most wont the first time. Knowing this you may think the outlook is pretty grim. But there is some good news, a lot of them do want to buy and Will buy your product, the just don't know it yet !
So how do you make them realize how good your product is ? Offer to email your visitors a free "e-report" with several issues or a sample of your e-book. It will keep you and your web site fresh in their minds, and may win them over and get them excited to read the rest of your material! Your email list will gradually grow over time, and then you have a list to send your marketing campaigns to.
This is what you will need to get started: You will need to sign up for an autoresponder, this is a great tool that sends out emails for you when people sign up for their free information on your website. All you have to do is sign up, create your email advertising campaign, and when someone signs up, it instantly sends the emails for you! Then all you need to do is paste it on your website where you want it, and you are ready to go. Also, I want to add one cool thing you can do with your lists, and other peoples lists in the same type of market as you. You can offer your competitors 50% of your profits if they will send out an email to their mailing lists promoting your product, turning your competitors into your partners. You may even get people asking you to do the same. Why not share the wealth ?
