Internal marketing is when you pivot direction of your employees to do the marketing vs outsourcing your marketing to digital marketing company.
Internal marketing is the most powerful type of marketing since it is fueled by direct incentives from the company.
Internal marketing is a combination of multiple skill sets that existing employees of the company already have.
Its the type of marketing and the only type of marketing that makes the most effective sense, since pre requisite of such type of marketing is business knowledge on deep vertical layers.
hence if someone ever asks what's more effective external or interenal marketing, my response would be internal marketing, providing that the incentive that is provided to employee by the company is within reasonable price difference differential in comparison to external type of marketing.
Levergaing your own employees in providing marketing and giving them marketing role in addition to their already existing roles while providing incentives such as comission in additon to employees getting paid salary is the most passionate and most effective type of marketing.
Internal marketing is offer inter combined with combination of project management and employee core area of expertise other than marketing, as week as creativity skill set, communication skills, soft skills and extremely developed pivoting skills.
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