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    易之家外贸SNS社区 Tradesns foreign trade community
    当前所在页面位置: 首页 > 有问必答 > What is an "international business environment"?
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    GreenBetty
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    What is an "international business environment"?

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    • 发布时间:2018-09-17 14:48:32
    What is an "international business environment"?
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    WuKrise
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    international business environment is the way business is done globally. Often companies see how things are done locally and try to export that model finding it does not work. Ex: A small Norwegian company has a great deal of success selling at a premium price and being first in their local market, as their customers are used to paying premium prices for products. They create a strategy based on this fact not understanding the competitive landscape (competitors + decision making factors) are different in each country. When the Norwegian companies tries the same model they fail as they do not understand what the new market customer wants. Ex: UK is many instances- first question - price.

    #1楼 2018-09-17 16:10:41 回复(0)
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